WORKSHOP
Psychological Product Architecture
in the Age of AI
Methods for Building Products That Help People and Succeed
Building a product that helps people is not primarily a technology problem. Teams can have excellent UX, strong content, and now powerful AI, and still build a product that does not fit people in real life.
Drawing on nearly two decades of research into why digital products intended to help people succeed or fail, I train teams in an integrated approach that brings together the strongest thinking from behavioral and intervention science, product development, and the frameworks I brought to the digital intervention field. The result is a practical way of looking at products built on the deeper fit between what people need, what they can do, and the product.
Working on the team's own product and real product questions, the workshop turns this lens into decisions: how the product is architected, how the design layer creates change, and where AI can be put to work well past the obvious.
After this workshop, your team will:
-
Identify why good products fail when they meet real life, before shipping.
-
Define radically different architectures that can solve the same human problem, and choose what fits.
-
Master the design layer that maximizes functionality and value people feel.
-
Apply well-orchestrated engagement methods, far beyond streaks and chatbots.
-
Effectively apply AI hands-on across all of the above, from content to rapid testing.